Like many successful ideas, Encoding.com was born out of necessity. In 2007, our focus was building and managing online video sites for leading brands. Similar to our customers today, we faced the daunting challenge of transcoding and preparing video content for playback across an expanding and fragmented array of consumer devices. Additional investment into our on-premise encoding infrastructure was an expensive proposition and failed to address critical needs such as ongoing support for new formats and the ability to rapidly scale processing capacity to meet spikey project demands. A thorough look at the market for available solutions yielded nothing that would solve our requirements.
Encoding.com was quickly recognized as a pioneer in the use of cloud computing with its selection as an Amazon Startup Challenge finalist in the fall of 2008. Since then, we have become the world’s largest cloud media processing service transcoding millions of videos each month for thousands of companies including top media & entertainment brands, agencies, lifestyle brands, enterprises and other video service providers.
Today, our award winning platform has grown to become the first media workflow automation solution on the market offering a comprehensive suite of Cloud Media services including high-volume transcoding, digital rights management (DRM), playout graphics and editing, adaptive bitrate packaging and video hosting. We view ourselves as a video workflow automation company and continually strive to simplify complex video workflow challenges. We pride ourselves on our customer support and enjoy working closely with video teams around the world. To learn more, please drop us a note.
Dolby choses Encoding.com as their preferred partner for the creation of Adaptive Bitrate content that includes Dolby Digital Plus as an audio source. Encoding.com launches a complete suite of Dolby advanced audio tools.
Harmonic completed strategic investment in Encoding.com. Harmonic enterprise sales team starts reselling Encoding.com cloud products and Encoding.com makes the professional ProMedia encoding engines available in it’s platform.
Encoding.com powers massive Google Hangout personalized video campaign leveraging programmatic editing features.
Encoding.com encodes it’s 50 millionth video.
Encoding.com launches private cloud in Oakland, CA to serve long form motion pictures content.
Encoding.com signs the Discovery Network to consolidate all in-house encoding infrastructure.
Encoding.com encodes it’s 20 millionth video.
Encoding.com signs AOL On Network and begins exclusive transcoding for TechCrunch, Engadget, and Huffington Post.
Encoding.com launches vid.ly, a mobile focused video platform.
Encoding.com encodes it’s 10th millionth video.
Encoding.com selected as Streaming Media’s Editor’s Pick Top Ten Hottest Companies in online video.
Encoding.com launches support for Apple’s HTTP Live Streaming.
Encoding.com encodes it’s 5 millionth video.
Encoding.com launches the industry’s only cloud transcoding SLAs.
Encoding.com signs marquee media clients WebMD and RedBull Media House.
Encoding.com encodes it’s 2 millionth video and 500th customer.
Amazon selects Encoding.com as a finalist for the 2nd annual Amazon Start Up Challenge.
Jeff Malkin joins Encoding.com as President and opens up San Francisco, CA office.
Greggory Heil launched the public beta of the API based transcoding service under the brand Encoding.com.
Now neck deep into transcoding, Greggory Heil begins work on his API based transcoding web service.
While building custom video platforms, Greggory Heil gets deep into transcoding for his clients at scale.
Apple, Amazon, Google, Microsoft, Akamai, Adobe, Cisco, Comcast, Dolby, Verizon, Harmonic…