On October 28, 2014 the W3C ratified HTML5 video formats as a web standard. This came after nearly 10 years of work that was started by the Web Hypertext Application Technology Working Group (WHATWG) to update HTML4 which had not been updated since 2000. Despite lack of ratification by the W3C HTML5 has been widely embraced by the web development community. The catalyst for adoption of HTML5 video formats came in April of 2010 when Steve Jobs released his highly critical Thoughts on Flash. This was the first of many nails in Flash’s coffin. When HTML5 was ratified last year, a core component was support for video. Paul Cotten who leads the HTML5 Working Group at the W3C announced “The single most important feature of HTML5 is probably the < video > tag since today’s web is rapidly moving to being more about video.” Ericcson recently claimed that by 2020, that 60 percent of all web traffic globally would be video.