Dynamic Ad Insertion
The amount of video being delivered online is expanding exponentially, and the ability to monetize all of this content is critical for publishers, media, and entertainment companies to meet their bottom line. The spread of ad-blocking software has created challenges for content delivery, especially when it comes to monetization. With Encoding.com’s Server-Side Dynamic Ad Insertion technology, companies can monetize content with ad support across all platforms including mobile, tablet, desktop, and OTT devices. Easily generate HLS stream that preserve SCTE triggers from broadcasters, or insert new ad markers directly into the HLS manifest or .m3u8 file. The whole process can be automated with the Encoding.com API.
What are the key benefits of Dynamic Ad Insertion?
Cost Savings: The most efficient way to handle your media processing workflow
Ad Server Support: Full support for an VAST standard ad server
Simple Ad Break Insertion: Completely automate ad break insertion into source content
HD Support: Support for both HD and SD content
Audio Normalization: Balance audio levels for ads and source content
How does Dynamic Ad Insertion Work?
Prior to dynamic advertising insertions, ad insertion was expensive to build, challenging to maintain, and delivered a poor viewing experience. Using DAI with Encoding.com addresses these issues, creating a seamless user experience that is easy to implement and ensures delivery of content and ads to the broadest audience.
Ad integration, delivery, and measure are delivered by any VAST standard ad server, rather than depending on a client-side player or plug-in. This provides an optimal user experience across every device without the complexity of developing a client-side solution. Just specify your insertion markers in the source content and the ad server does the rest.
Support for DAI
Encoding.com supports dynamic ad insertion with their battle tested XML/JSON API. The snippet below is all your need to get started.
<ad_break>
<start>int</start>
<duration>int</duration>
<drop_segments>yes/no</drop_segments>
</ad_break>