VOD consumption is reaching unprecedented levels as people around the world fight the spread of Covid-19. IP network congestion, as a result, is at an all-time high, prompting governments around the world to enact regulations designed to moderate internet traffic. For VOD streaming service providers in competitive markets, accommodating these new rules often calls for a reduction in file sizes without impacting video quality.
Content-adaptive bitrate (CABR) encoding technology as part of the video processing workflow helps to achieve this goal, while simultaneously allowing providers to serve as responsible citizens of global IP networks.
Encoding.com has teamed with Beamr, a leading developer of CABR solutions, to offer Beamr’s 5x HEVC and 4x AVC encoding engines as part of the Encoding.com cloud workflow. The Beamr technology operates at the frame level, enabling some feature films to achieve a 50% bitrate reduction with no discernable loss of VQ.
That’s not just marketing-speak. Encoding.com customers have access to detailed reports that allow comprehensive comparisons of video parameters such as quality, encoding rate and file size. For instance, multiple metrics and graphs can objectively compare Beamr5 encoding to standard HEVC at specific speed and quality levels. At the press of a button, a video player can even be called up to compare VQ of the two encodes side by side. Armed with this info, users can fine-tune their encoding recipe to deliver optimal video quality at the lowest possible bitrates before moving content into the production workflow.
Being a good steward of the internet doesn’t make any demands on VOD service providers other than to optimize the bitrate of their video files. The eco-friendly Encoding.com/Beamr solution simplifies this process — and provides a roadmap for continued bitrate savings and superior-quality video streaming well beyond the Covid-19 pandemic.
Contact Encoding.com today to see how you too can become a more responsible user of IP networks.
You can hear more about the partnership and how content-adaptive encoding is becoming the norm on The Video Insiders podcast from Beamr. Listen Here: lnkd.in/d7UFd73
