THE BROADCAST BRIDGE– February 2, 2016
Encoding.com, just released their second annual report analyzing trends in video formats for web, mobile, broadcast and OTT distribution. The report covers a data set that includes a massive volume from more than 2000 Encoding.com media and entertainment customers and includes popularity rates and historic trends within the categories of video and audio codecs/containers, closed caption formats, the latest screen resolutions, adaptive nitrate technologies, DRM frameworks and two new categories, audio formats and cloud storage.
The report, which evaluates a magnitude of transcoding jobs powered by the leading encoding company, aims to educate video content publishers and developers on the most popular formats and standards today which should be considered for usage in their media processing clouds, along with what trends to expect in 2016. Some of the key findings from the report include:
- Overall adoption to cloud-based video processing has grown significantly amongst the major media and entertainment companies due to desirable transit speeds and other factors.
- H.264 continues to dominate as the leading codec for web and mobile video with 72% usage.
- H.265 (HEVC) showed steady growth but still lacks support from a major industry player, while Flash has been steadily decreasing in usage.
- Broadcast and edit codecs showed 50% growth in usage in media processing clouds.
- 4K nearly doubled in growth from last year but is still far from being the most used screen resolution output.
- HLS continued to be the dominant standard for Adaptive Bitrate (ABR) streaming, usurping 71% of the company’s total ABR processing volume.
- WideVine (Classic) was the dominant DRM technology utilised with 63% of total DRM processing volume.
- Amazon was first in cloud storage market share with Akamai second.