The good folks over at RED do a fantastic thing every summer. With an eye on the future filmmakers of the world, they open up their Hollywood, CA studio to children of all ages and conduct a summer camp based on the most advanced digital cinema equipment in the market place. For 5 straight days kids romp around the historic RED Studio (where I Love Lucy, Seinfeild, and many other hit shows were filmed) and get their hands on with the exact same production equipment that Spiderman, The Hobbit and Criminal Minds are shot on. An entire army of film students serve as counselors for the week and teach everything from camera set up, lightning, 3D, post production, editing and digital workflow. At the end of the week, parents gather in RED’s 4K digital theatre for a film festival to screen all their children’s hard work. Other than really stoked kids, there is another bi product of the week, hundreds of TBs of 4K RED RAW footage. Since Encoding.com is the only cloud encoding provider to decode RED’s proprietary RAW video format (.R3D) we thought we would stop by and help them transcode all this super high definition content for web and mobile delivery. Utilizing our integration with Aspera we uploaded source content from the RED Studio to Encoding.com at 600Mbps and in a matter of hours quickly transcoded all the kid’s movies in paralell into 24 output renditions for all major HTML5, Flash, mobile and tablet devices on the market. Check out this great video made by one of the older kids that shows what camp life is all about.