Introducing… (drum roll please)…Clive, the Encoding.com Goat. Look for him to appear in many places in the near future including his print debut in the latest issue of Streaming Media Magazine. Why did we choose a Goat to represent the Company? After many hours and several Board meetings of deliberation, and as anyone familiar with animal behavior knows, we chose a Goat for their extreme intelligence, tenacity and innate ability to discover and exploit any system weakness (think loose rung in a fence); or, in our case, a poorly served video encoding marketplace. OK – we just thought Clive was cool and looked good in the ad.