Since we launched our simple iPhone preset, we have encoded over 91k videos for the iPhone. This preset has saved our customers from having to research the exact H.264 settings and screen size best suited for the iPhone. As Emperor Nero said in History of the World: Part I, “Nice. Not thrilling, but nice.”
Now, we’re ready to thrill you. Today, we’re proud to launch our support for Apple’s HTTP Live Streaming for the iPhone and iPad devices. Mobile video consumption will now explode.
What is iPhone / iPad HTTP Live Streaming? Designed into iPhone OS 3.0, the built-in video player now supports adaptive bit rate switching during playback. As a user watches a video, the iPhone player will detect the user’s available bandwidth and automatically switch to the appropriate bit rate during playback. This process provides for a much better viewing experience: higher quality (bit rate) videos are streamed for faster WiFi connections while lesser quality videos are streamed in low bandwidth situations such as is the case with AT&Ts 3G network (especially in San Francisco). And, Apple’s version of adaptive bit rate streaming can be utilized by any HTTP server.
Sounds easy, right? Well, let’s just say that Encoding.com has done all the heavy lifting to make this ultra-simple for you. Just choose the iPhone Streaming preset and you’re done – Set and Forget. Behind the scenes, we have pre-selected 3 bit rates and a 10 second time interval to segment each video. We then package up all the segments in the various bit rates, along with the important .m3u8 XML stream instructional manifest, and deliver to your CDN (or wherever) in compliance with Apple’s strict Media Stream Segment system. Of course, you can modify the bit rate settings and segment time interval as you desire. For more details, please see our Apple Live Streaming Help articleor go directly to our API docs.
IMPORTANT NOTE: For iPhone / iPad application developers that utilize video, Apple will reject your application unless you offer a low bandwidth (64k) version of video. Thanks AT&T.