You’ve heard about cloud-based video encoding… What is it? Why do I need it? What pain points does it solve? What opportunities does it create? I will answer these questions and present a case study to illustrate the power of this exciting new trend in video transcoding and syndication.
What is it? Encoding.com has launched the world’s first enterprise-class, high-volume video transcoding service based in the cloud. Integrate once and gain control of a powerful application for managing all of your encoding and syndication needs. You can scale infinitely and maximize revenues while avoiding the significant infrastructure costs required to support your growing demand.
Video encoding has been the necessary evil component in every video site operator’s workflow usurping significant in-house compute power and management overhead. Encoding.com can free up these valuable resources while providing a solution that is tailor-made for seamless workflow integration, is highly flexible, and ensures your content is available to as wide an audience as possible across the web and mobile devices.
Why do I need it? You need to be profitable. Utilizing a transcode solution that maximizes your audience and delivers superior quality is an imperative. At the same time, it is now possible with cloud-based encoding to stay current with the latest and greatest formats, bit rates, codecs, etc… while reducing your CAPEX and in-house management costs. Achieving profitability and self-sustainability should be tackled from both directions.
Many of you have already invested in your internal hardware/software encoding infrastructure and may wonder why change. Do any of these scenarios sound familiar? Your marketing VP approves an MRD requiring all content to be available for the iPhone… yesterday. Your head of sales delivers several new distribution deals all with various and stringent specifications [think Hulu] but your CEO has frozen your CAPEX budget. Or, your PR firm lands a feature story on the Morning Show next week announcing your funniest Twitter moment video contest. If the video production system breaks down, you know where the fingers will be pointed.
What opportunities does it create? You are in the business of providing engaging video programming and delivering a seamless user experience. A robust cloud-based encoding solution can further automate your workflow and free up valuable resources to focus on feature and performance enhancements: Brightcove player customization, content targeting, social media and community-building tools, language localization, and so much more.
