Playout is a fundamental component of video production and is most often conducted using purpose-built broadcast playout hardware. There are a few main playout capabilities; graphics insertion, subtitling, audio insertion, and aspect ratio conversion.
Encoding.com has developed a suite of playout features designed to automate the manipulation of your video content in a high volume media processing workflow. These are initiated via our API based on a customer’s content requirements, whether inserting a custom logo or implementing a multi-step workflow that involves concatenating different source files, adding customer video or text overlays, and muxing closed caption files.
Cloud based playout capabilities allow media and entertainment companies to automate customization of content. Google used these features to launch their Hangouts product inserting text overlays to allows users customize the Hangouts experience. ESPN used insertion features such as text concatenation, split screen, and overlay to to create a dynamic and personalized experience for their Fantasy Football launch.
This guide outlines all of the playout capabilities that Encoding.com offers. Through utilization of our unique playout features, you can create automated custom workflows that will make your encoding workflow more powerful and more efficient.
The capabilities below all center around the integration of video, imagery, and audio into existing content.