The Encoding.com team is excited to be selected as one of Streaming Media's 100 Companies That Matter Most in Online Media for a second consecutive year!

Webs, the world's largest do-it-yourself solution for creating great looking websites and recently acquired by Vistaprint, has integrated Encoding.com's Vid.ly into its SiteBuilder3 website builder platform to power its premium video product.  Now everyone can enhance their websites with video without requiring any technical or coding skills. 

Webs has made it very simple for its users to enable video on their sites which can then be viewed by any browser or mobile device.  Webs users can upload their videos via the SiteBuilder3 interface.  Vid.ly then converts the video into a variety of formats and bitrates appropriate for all popular browsers and mobile devices.  Webs users are provided a short URL and embed code to publish on their sites.  When visitors click on the video, Vid.ly detects what device / browser they are using and delivers the appropriate video format. 

"Video content is a key element of any modern, professional website and Encoding.com's Vid.ly, integrated into SiteBuilder3, makes building a website that includes rich video content easier than ever," said Haroon Mokhtarzada, co-founder of Webs and VP of Global Digital Products for Vistaprint.

No design or coding expertise required. Start building your video site today!

The good folks over at RED do a fantastic thing every summer.  With an eye on the future filmmakers of the world, they open up their Hollywood, CA studio to children of all ages and conduct a summer camp based on the most advanced digital cinema equipment in the market place.  For 5 straight days kids romp around the historic RED Studio (where I Love Lucy, Seinfeild, and many other hit shows were filmed) and get their  hands on with the exact same production equipment that Spiderman, The Hobbit and Criminal Minds are shot on.  An entire army of film students serve as counselors for the week and teach everything from camera set up, lightning, 3D, post production, editing and digital workflow.  At the end of the week, parents gather in RED's 4K digital theatre for a film festival to screen all their children's hard work.  Other than really stoked kids, there is another bi product of the week, hundreds of TBs of 4K RED RAW footage.  Since Encoding.com is the only cloud encoding provider to decode RED's proprietary RAW video format (.R3D) we thought we would stop by and help them transcode all this super high definition content for web and mobile delivery.  Utilizing our integration with Aspera we uploaded source content from the RED Studio to Encoding.com at 600Mbps and in a matter of hours quickly transcoded all the kid's movies in paralell into 24 output renditions for all major HTML5, Flash, mobile and tablet devices on the market.   Check out this great video made by one of the older kids that shows what camp life is all about.

 

Encoding.com is happy to announce that The Aol On Network selected its cloud-based video platfrom as their video encoding solution.  After several months of testing, we're already processing tens of thousands of videos each day for Aol ensuring its videos are available immediately for Web and Mobile devices.  A key reason for their selection of Encoding.com is our ability to provide dynamic, elastic capacity to support Aol's varying and growing video volume requirements.  

Encoding.com collaborates with The Aol On Network for scalable, cloud-based encoding of massive volumes of video.  

The newly launched Aol On Network offers a super-slick interface and a collection of very high-quality videos across News, Entertainment, Sports, Video Games and other categories.  It's a very inviting viewing experience.  

We love Revision3! If you are not one of the 23 Million monthly viewers, then you need to check out some of the best original web video programming on the Internets.  Here are 3 popular shows from over 30, high-quality HD shows that we like:

Revision3's goal is to "put video on anything with a screen" and Encoding.com's highly scalable cloud-based platform helps them achieve this.

“Working with Encoding.com has enabled our Production team to focus its energies on generating superb quality output while eliminating the overhead of managing encoding infrastructure in-house,” said Rob DeMillo, CTO of Revision3. “The Encoding.com team has been very responsive to our needs and continues to build out new features to meet our evolving requirements.”

Revision3 realized that the in-house encoding of its massive amounts of content, into all the formats needed, had become a scaling bottleneck as well as a resource drain.  Revision3 migrated from it’s own transcoding servers to Encoding.com’s powerful, cloud-based parallel processing for its video encoding, allowing for a cost effective, scalable, and flexible solution. In addition to the benefits offered by the cloud, Revision3 also relies on Encoding.com’s domain expertise and attention to rapid technology evolution in video, to manage the technical details that ensure successful viewing on new formats and devices in the market.

Working with the Revision3 technical team has been awesome.  Looking forward to their continued success.

A new era in home and mobile entertainment has arrived!  

Encoding.com is thrilled to announce our partnership with the great folks over at Dolby Labratories, Inc. (NYSE: DLB).  Together, Encoding.com and Dolby are bringing true theater experiences to mobile devices, web browsers, STBs and connected TVs. 

So, what does this announcement mean for you? 

Using Dolby technologies via the Encoding.com platform, you will be able to do the following via the API and UI:

1. Utilize HE AAC and HE AAC+ audio codecs for superior audio quality… even at low bitrates.  You'll be blown away with the improvements on mobile and laptop devices.
2. Utilize the Dolby Digital Plus EAC3 audio codec for multi-channel audio which is great for speakers connected to computers or STBs connected to home theater systems.
3. Detect and repair audio features… even poor sounding source content can be improved.
4. Utilize Audio Normalization features to control loudness and to maximize audio levels for specific mobile devices.

Encoding.com is the first cloud-based encoding provider to enable Dolby audio for all video content providers.  Customers can utilize Dolby Digital Plus to deliver a studio-quality HD audio experience to a huge array of mobile devices, STBs, game consoles, Blu-ray players and connected TVs.  There are more than 640 million devices which support Dolby Digital.

"Dolby Digital Plus is a key part of high-definition entertainment and delivers a cinematic sound experience to consumers across a wide range of devices," said Jean-Christophe Morizur, Senior Director, Professional Solutions at Dolby Laboratories. "Encoding.com is a leader in Cloud encoding services and our collaboration enables service providers to deliver high-quality, multi-channel audio entertainment for services, devices and applications."

I'd like to thank the great folks who run ad:tech for inviting Encoding.com to participate in the Startup Spotlight series and competition.  It was awesome sharing the Innovation Alley with many other interesting and soon-to-be successful startups.

We're also excited and honored to announce that Encoding.com won the coveted Innovation Award for Video.  We showcased some of our work powering video campaigns for amazing agencies such as Tribal DDB's "Bud Light High-Five League" user-generated video (UGV) competition for Anheuser Busch; Firstborn's "Try a New Look" branded video mashup app for iPhones and iPads for Pepsi's SoBe brand; and Creative Asylum's "GLEE Give a Note" campaign supporting music education programs for high schools around the country.  You can view the presentation below.

Special shout out to DOTSTUDIOZ, Addroid and SeaWell Networks for providing stiff competition.  Excellent presentations.  

We are so pleased to see Vid.ly penetrating the the action sports community, we spotted this guy on Saturday afternoon in Beaver Creek, Colorado.

Blowing our own horn?  Clearly.

Encoding.com was recently included in Gartner's 2011 "Cool Vendors" in Enterprise Communications and Network Services report alongside some very interesting companies like Twilio, Aryaka, Talari Networks and others.  I'd love to share what they wrote about us but Gartner's report is for subscribers only.  You'll just have to take my word for it... very "cool."  Actually, here's what they said we could write:

"Gartner noted in its key findings that the selected vendors are developing innovative approaches that make the deployment of cloud-based communications and networking services more secure, reliable and efficient and that these vendors offer attractive subscription-based pricing, along with favorable terms and conditions, that are enabling cloud-based services to be cost-effective for emerging communications and networking uses."

My PR folks asked me to promote this inclusion but I'm not sure how to promote something that's not actually publicly available.  Sorry to throw you under the bus PR team -- but, any press is good press... right?  We actually have some more exciting new features to be announcing in the coming weeks.  Until then, just know that Gartner said we're the greatest new service to launch since Pets.com.