A new era in home and mobile entertainment has arrived!  

Encoding.com is thrilled to announce our partnership with the great folks over at Dolby Labratories, Inc. (NYSE: DLB).  Together, Encoding.com and Dolby are bringing true theater experiences to mobile devices, web browsers, STBs and connected TVs. 

So, what does this announcement mean for you? 

Using Dolby technologies via the Encoding.com platform, you will be able to do the following via the API and UI:

1. Utilize HE AAC and HE AAC+ audio codecs for superior audio quality… even at low bitrates.  You'll be blown away with the improvements on mobile and laptop devices.
2. Utilize the Dolby Digital Plus EAC3 audio codec for multi-channel audio which is great for speakers connected to computers or STBs connected to home theater systems.
3. Detect and repair audio features… even poor sounding source content can be improved.
4. Utilize Audio Normalization features to control loudness and to maximize audio levels for specific mobile devices.

Encoding.com is the first cloud-based encoding provider to enable Dolby audio for all video content providers.  Customers can utilize Dolby Digital Plus to deliver a studio-quality HD audio experience to a huge array of mobile devices, STBs, game consoles, Blu-ray players and connected TVs.  There are more than 640 million devices which support Dolby Digital.

"Dolby Digital Plus is a key part of high-definition entertainment and delivers a cinematic sound experience to consumers across a wide range of devices," said Jean-Christophe Morizur, Senior Director, Professional Solutions at Dolby Laboratories. "Encoding.com is a leader in Cloud encoding services and our collaboration enables service providers to deliver high-quality, multi-channel audio entertainment for services, devices and applications."

I'd like to thank the great folks who run ad:tech for inviting Encoding.com to participate in the Startup Spotlight series and competition.  It was awesome sharing the Innovation Alley with many other interesting and soon-to-be successful startups.

We're also excited and honored to announce that Encoding.com won the coveted Innovation Award for Video.  We showcased some of our work powering video campaigns for amazing agencies such as Tribal DDB's "Bud Light High-Five League" user-generated video (UGV) competition for Anheuser Busch; Firstborn's "Try a New Look" branded video mashup app for iPhones and iPads for Pepsi's SoBe brand; and Creative Asylum's "GLEE Give a Note" campaign supporting music education programs for high schools around the country.  You can view the presentation below.

Special shout out to DOTSTUDIOZ, Addroid and SeaWell Networks for providing stiff competition.  Excellent presentations.  

Encoding.com Selected to Present at ad:tech Startup Spotlight

ad:tech is one of the largest conferences for digital marketers attracting over 10,000 industry professionals.  For next week's event here in San Francisco, Encoding.com, along with some very cool companies, was chosen to present in the Startup Spotlight series.  We are very much looking forward to connecting with new industry friends and showing off our existing work with many of the world's best Agencies.  

If you want to attend, you can use the code STARTMEUP to receive a $200 discount.  You can register here.  

ad:tech San Francisco will be held this Tuesday and Wednesday, April 3-4 at Moscone.  Our presentation is on Tuesday at 5pm.  We'll also be hosting a booth in the Innovation Alley on both days... so please come by and say hello.