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Instant Encoding™ has arrived! (Beta)
by Greggory Heil
March 07, 2011
It just got a whole lot faster over here. The world's largest video encoding service is now the fastest as well.
The team here is very excited to announce the beta launch of an important new feature called Instant Encoding™. Clive, our encoding platform, can now start crunching
your videos as we are downloading the files as opposed to waiting for the entire file to download before processing begins.
To get started, here's what you need to add to the "Main fields" section of your API calls:
<instant>yes</instant>
See the most recent changes section of our API docs for more details
That's it. To be sure, we have released this feature in beta mode and we do not suggest you utilize this in mission critical applications until it has been tested thoroughly. We do have a fallback plan in place — if the files are not processing via Instant Encoding™, the job will revert to normal processing.
In our current benchmarking, we have found that with source files around 500MB, Instant Encoding™ will accelerate the overall process by 30%. For files much larger, we're seeing 100% acceleration. And, in many cases, the files are done processing as the download is completed.
Not only is Instant Encoding™ great for large files, but it can be used in a user-generated (UGV) workflow as well. As the end user uploads his video to your FTP or cloud storage location, we can download and process the file in real-time.
Today, Instant Encoding™ is available to all customers utilizing the API and there is no additional premium. Once the beta tag is removed, Instant Encoding™ will be available at no additional charge to Max Plan, Clive Plan and enterprise-level customers.
As always, please report any issues and provide other feedback / suggestions via the Contact Support tab in the Client Interface.
Cheers,
- the Encoding.com team
James Franco at the Oscars
by Greggory Heil
March 02, 2011
What does Encoding.com have to do with James Franco hosting the Oscars? We were the guys behind the guys who were behind the scenes. What? The guys behind the scenes were WhoSay, a very cool company that helps artists, athletes and iconic personalities connect with their fans. They actually did all the hard work… we helped with the encoding.
James Franco, while hosting this year's Academy Awards, captured some great behind-the-scenes footage and has shared these videos via WhoSay.
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